Cosmetics companies, Lanc?me, Clinique (to name a few), are transitioning from compacts to tubes: for cheek presses, eye presses and powder containers. These simple spiraling tubes are causing a stir in the cosmetics packaging industry. These elegant twists enable consumers to apply products with controlled and precise movement. The chief designer of Uplast Cosmetic Packaging said, "It's the kind of cosmetic that's easy to take with you wherever you go." Consumers love the easy to use tubes for perfect coverage and dynamic range of product usage.

Cosmetics companies use these products for concealers, foundations, lip and eye treatments to create a unique and elegantly slimming look. The lightweight tube is a versatile tool that can be applied to the jawline, eyes, or lip area; making it a versatile applicator rather than a compact that limits use to one area of the face and replaces brushes or additional applicators. This method of use results in healthy, even skin. The stick also has an airtight seal that helps energize and integrity the product for continued use as well as protection from damage.

Innovative cosmetic packaging from packaging companies increases consumer attention and improves the perceived value of the product. It is important to consider other options when choosing cosmetic packaging and packaging that will entice consumers to make a purchase.