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Yushu VI Upgrade - Empowering Brands

2021-03-22

根據公司戰略規劃及企業文化建設部署，廣州宇塑包裝制品有限公司從即日起正式啟用視覺識別（VI）系統，標志著宇塑品牌進入全新發展階段，也意味著宇塑將以全新的面貌踐行使命，繼續為客戶塑就品牌的市場影響力，為行業和社會創造更大的價值。

Brand Concept

brand innovation

Starts with data, ends with R&D, and ends with products.

The outline of the logo is like a container, the Y and S in the pattern are the beginning letters of the word "Yu Plastic", Y stands for research and development, business, S stands for data, plastics, and the two letters are encompassed by u. The flame on the top represents the empowerment of packaging materials. The flame on the top represents the empowerment of packaging materials. Combined with the lines like data transmission, it explains more clearly that Yushu is a trinity of packaging material service brand company with big data as support, innovative R&D as the main focus, and high-quality service to face customers.

product enablement

PRODUCT EFFECT

Let data empower products and connect customers with products

The product is only the carrier, what impresses the consumers is the connotation, the value and pursuit that the enterprise wants to convey, and it is the consumer-centered design of the product and the definition of the brand value. In the continuous research on packaging materials, Yu plastic from the consumer point of view in-depth interpretation of the brand meaning and value, with the help of the era of big data for multi-dimensional analysis, accurate positioning of the market, and specialize in the creation of cosmetic packaging materials, innovation, research and development, design and service value system. Combined with the customer and market demand, through the innovation of product structure, appearance, process, to empower the product marketing power, enhance the competitiveness of product differentiation, strengthen the brand image protection power. For customers to "mold" on the market influence of the brand.

company culture

ENTERPRISE CULTURE
Unified brand image, shaping long-term brand value

?Yushu carries out unified image planning for staff image, enterprise environment and office materials. Internally, it strengthens the sense of identity and belonging of all employees, improves corporate cohesion and standardization of scientific management. Externally to enhance the company's overall corporate image, set up a unique, clear, unified brand image in the cosmetic packaging materials market, shaping the long-term value of the brand.

With the new use of VI

U-Plastic will usher in a new brand ethos

Upgrades change more than just the outward appearance of a business

It also gives the company a higher brand value and mission

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