長期以來，許多出色的化妝品包裝瓶創新已幫助企業提高了銷售額并建立了消費者對品牌的忠實度，從而幫助企業開展業務。對于具有識別度的化妝品瓶而言，可以將其視為公司的標志，比如：海藍之謎（La mer）。但是，無論包裝瓶如何優秀，長期使用同款包裝瓶可能將被市場所淘汰。因此，企業應當對其產品包裝瓶進行相應的管理。下面，我們將討論我們將如何判斷是否需要進行化妝品包裝瓶更新。

Every aspect of the operation should be scrutinized while conducting the business of selling the product. When it comes to packaging, choosing the perfect product packaging bottles to package your cosmetics will more or less have a positive impact on the sales performance of your products. When your cosmetic products hit the shelves of retail stores, great cosmetic bottles can instantly grab the attention of consumers. On the contrary, when your cosmetic packaging bottles are mediocre, then they are bound to fail to attract consumers' attention. Therefore, you should also pay close attention to its appearance as well as its performance. If your cosmetic sales are slowly declining, then you will be evaluating your cosmetic packaging bottles so that you can update them.

Take stock of your target customers. Are they the same customers who bought your cosmetics 5 years ago? What are the buying behaviors and preferences of the customers? Can cosmetic packaging bottles influence your target audience? Different generations of customer segments respond differently to cosmetic packaging design. When your target customer group changes, you will update your product packaging bottles according to the aesthetics of your target customer group. Otherwise it will not resonate with your target customer base, which will affect the overall sales of your product. Paying attention to your consumers and learning more about them will help you determine the interests and preferences of your target customers. The colors, fonts, patterns, and materials in the cosmetic packaging bottles will shadow the consumer's desire to buy.

As consumer aesthetics improve, brands should follow the trend and update their bottles to meet modern aesthetics. Updating cosmetic bottles will not only provide users with a new look, but also expand the target customer base.