In the color cosmetics market, which relies heavily on labels and packaging for branding and marketing purposes, consumers are increasingly focusing on the functional value of packaging and containers. Ensuring that the product itself is maximized for use is slowly becoming a key concern for consumers.

In the jittery voice and other video sites, many netizens are keen to "dismantle lipstick", after the dismantling there are many product residues, can continue to use. For example, lipstick tube can be directly recycled, cleaned and re-infused into the cream to continue to use, greatly reducing the "used up and thrown" type of waste.

From the brand's point of view, it can cater to consumer demand, streamline packaging as much as possible, select green raw materials, and ensure that the packaging is as recyclable as possible.

The use of recycled materials, replacement packs, and even naked packaging has long been tried by Chinese and foreign brands.

1、Use of used materials

In January, P&G announced that it would produce a recyclable shampoo bottle containing up to 251 TP3T of recycled beach plastic. In July of this year, P&G also announced that it was building a plastics recycling plant, with a total investment of nearly 1. 200 million U.S. dollars (about 800 million yuan), promising to change the status quo of polypropylene recycling, and is committed to the production of recycled resins that can be no different from the performance of new materials.

It is reported that L'Oreal Group in China, all used for product packaging PET plastic, there are 20. 4% from recycled plastics.

2. Replacement set

Recently, Procter & Gamble announced plans to test the use of recyclable capsule refills in the packaging of its skincare brand OLAY in an effort to reduce the amount of plastic used in the skincare industry. These capsules are recyclable.

There are also some domestic brands have launched a replacement core type of replacement package to the air cushion powder cream products, typical such as natural Church, Ou Shi Man and so on.

3. No packaging

Earlier this year, Procter & Gamble also launched a "tea bag" size labeled detergent product concept, called "DS3" products are small square tablets, mostly for one-time use, add water will dissolve into various detergents such as shampoo, without the need for packaging bottles. No bottles are required.

Some voices have pointed out that the implementation of the waste classification system reflects the importance attached to the concept of environmental protection at the national level. In addition toColor Cosmetic PackagingThe recyclability of the level, whether the cosmetic raw materials are natural and whether the production process is scientific are also important topics that will influence the whole industry to develop in a more environmentally friendly direction.