吸引新客戶的成本是留住老客戶的六倍，近60%的消費者愿意購買他們已經熟悉的品牌的新產品。然而，吸引新客戶和激發品牌忠誠度對每一家企業來說都是至關重要的，這意味著這是每一家公司的目標。在化妝品包裝瓶中如果選用一致的品牌標識，則可以增加高達23%的產品銷量，而化妝品包裝瓶中的某些品牌元素，如標志性顏色，可以提高高達80%的品牌認知度，所有這些都有助于形成一個具有凝聚力的標識，這也是90%的消費者所期望的。

Branding and cosmetic packaging bottles can motivate users to buy your cosmetics instantly and also help build customer loyalty. While shopping starts with admiring the packaging design, the visual experience can influence the customer's future purchase rate and develop customer loyalty to the brand. And with 44% of the post-90s alone claiming that they will stay loyal to the brand they buy if they buy a certain cosmetic product and feel good about it, it's well worth it to maintain that loyalty.

Cosmetic branding and product packaging design play a crucial role in consumer access to information. When consumers are wandering the aisles of a supermarket looking for the right cosmetic, they need to know the brand of the cosmetic as well as the product information of the cosmetic and so on. There are various brands and flavors of cosmetic products in the shopping malls, so how do we motivate customers to choose your products among similar cosmetic products?

Although the information in the cosmetic packaging bottles plays a very important role in the product. But before a customer can see the information about your product, he or she needs to be attracted to your product. And the best way to attract customers is the cosmetic packaging bottles. Illustrations, colors, and craftsmanship in the packaging bottles are the best ways to attract the eyes of the customers. Before customizing the product packaging bottles, the brand needs to understand the target buying group of the product, and then according to the preferences of the target group to choose the illustrations, colors and processes in the cosmetic packaging bottles.

Cosmetic brands use packaging bottles as one of the best solutions to attract target consumers and retain repeat customers. This is one of the reasons why many brands spend a lot of effort, time and money to design and customize their bottles.