吸引新客戶的成本是留住老客戶的六倍，近60%的消費(fèi)者愿意購(gòu)買他們已經(jīng)熟悉的品牌的新產(chǎn)品。然而，吸引新客戶和激發(fā)品牌忠誠(chéng)度對(duì)每一家企業(yè)來說都是至關(guān)重要的，這意味著這是每一家公司的目標(biāo)。在化妝品包裝瓶中如果選用一致的品牌標(biāo)識(shí)，則可以增加高達(dá)23%的產(chǎn)品銷量，而化妝品包裝瓶中的某些品牌元素，如標(biāo)志性顏色，可以提高高達(dá)80%的品牌認(rèn)知度，所有這些都有助于形成一個(gè)具有凝聚力的標(biāo)識(shí)，這也是90%的消費(fèi)者所期望的。

Branding and cosmetic packaging bottles can motivate users to buy your cosmetics instantly and also help build customer loyalty. While shopping starts with admiring the packaging design, the visual experience can influence the customer's future purchase rate and develop customer loyalty to the brand. And with 44% of the post-90s alone claiming that they will stay loyal to the brand they buy if they buy a certain cosmetic product and feel good about it, it's well worth it to maintain that loyalty.

Cosmetic branding and product packaging design play a crucial role in consumer access to information. When consumers are wandering the aisles of a supermarket looking for the right cosmetic, they need to know the brand of the cosmetic as well as the product information of the cosmetic and so on. There are various brands and flavors of cosmetic products in the shopping malls, so how do we motivate customers to choose your products among similar cosmetic products?

Although the information in the cosmetic packaging bottles plays a very important role in the product. But before a customer can see the information about your product, he or she needs to be attracted to your product. And the best way to attract customers is the cosmetic packaging bottles. Illustrations, colors, and craftsmanship in the packaging bottles are the best ways to attract the eyes of the customers. Before customizing the product packaging bottles, the brand needs to understand the target buying group of the product, and then according to the preferences of the target group to choose the illustrations, colors and processes in the cosmetic packaging bottles.

Cosmetic brands use packaging bottles as one of the best solutions to attract target consumers and retain repeat customers. This is one of the reasons why many brands spend a lot of effort, time and money to design and customize their bottles.